3.24.2012

Fedrigoni concept crit - YCN

Given by:
Chris van & Ben Harwood. 


Content / subject 
Strengths
- problem analysed perfectly
- Analyse problems in brief aswell. 

Media / distribution 
Strengths
- Recognise way to send out information and that you need to leave an impression on the person receiving it.

Considerations
- wow factor
- Interactor 
- Building the companies reputation.

Audience / context
Strengths
- Narrowed down the specific audience 

Considerations
- How do you communicate to creatives?

Product / deliverables 
Strengths
- Recognised audience for products. 

Considerations
- Mailshots.




Given by: 
Niall Cruickshank-Sutton & Frankie Roberts.

Content / subject 
Strengths
- Highlighted the problem


Considerations
- What are you promoting? 
- How will you get Fedrigoni known? 


Media / distribution 
 
Considerations

- How will you get the Fedrigoni name known? what media?


Audience / context

Strengths
- Understanding who the audience are


Considerations
- How will you contact them?


Product / deliverables 


Considerations
- What will you produce? 
- How will you contact?

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