Showing posts with label OUCE255. Show all posts
Showing posts with label OUCE255. Show all posts
3.07.2012
3.06.2012
Enterprise - Craft - Business Plan
Document laid out by Joe using everyone's collected work in the format of a business plan.
Revised business plan.
Revised business plan.
This is a revised business plan with additional information with regards to finance and accounts.
Enterprise - Craft - Paper portfolio photos
The portfolio and business card together in a plastic wallet.
The two separate elements
Portfolio cover detail.
Business card detail.
Paper portfolio spreads.
Back cover.
Enterprise - Craft - paper portfolio
The paper portfolio handout that we created for the enterprise presentations as a promotional/informational device for our business, Craft.
3.02.2012
Enterprise - Craft - The presentation.
Slides from the final presentation that Charlotte and Luke expertly delivered while Joe and I cowered in the corner and handed out paper portfolios. The design of the slides was done as a group as they came about from the culmination of every ones separate efforts into researching the business.
Enterprise - Craft - Catalogue.
Catalogue
Catalogue is an independent graphic design studio based in the North of England. The studio was founded in 2010 by Tom Pratt and Oliver Shaw. The studio specialises in design for print, branding, identity, books, exhibition and web. We work for both commercial clients and on self initiated projects.
Strengths
- Focus on client relationships and return business
- In house printing facilities.
Weaknesses
- Niche market with graphic style.
Opportunities
- Small practice, possibility for collaboration
Threats
- Printing facilities mean they don't always have to out source printing, can offer work for cheap!
Catalogue is an independent graphic design studio based in the North of England. The studio was founded in 2010 by Tom Pratt and Oliver Shaw. The studio specialises in design for print, branding, identity, books, exhibition and web. We work for both commercial clients and on self initiated projects.
Strengths
- Focus on client relationships and return business
- In house printing facilities.
Weaknesses
- Niche market with graphic style.
Opportunities
- Small practice, possibility for collaboration
Threats
- Printing facilities mean they don't always have to out source printing, can offer work for cheap!
Enterprise - Craft - Presentation script.
The script written for the presentation predominantly by Luke and Charlotte, as they were presenting, with input from Joe and I regarding finance and competitors.
3.01.2012
Enterprise - Craft - paper portfolio ideas.
What if Pine
Heydays
Heydays
Really nice presentation just like a newspaper, this is very similar to what we're going for as it is simply a piece designed to look like a newspaper that showcases the work of a designer. Really simple layouts with images nicely complementing the spreads.
Portfolio '11 Newspaper
Marianne Riegelnegg
This is another paper portfolio, this one however is much more like a mail out to specific agencies, like a CV. It is still a similar principle, using the newspaper format to showcase work.
The Informer Newspaper
Gary Nicholson
A newspaper designed in a rather interesting fashion, making use of a limited colour palette but applied fairly liberally. Not that much of a fan of the general layouts in this publication however I find the front cover really interesting as it's really simple compared to a lot of the more complicated spreads and still works really effectively.
Enterpirse - Craft - description
Hello, we are Craft.
We’re a design agency specialising in branding and identity for small independent businesses in Leeds, the surrounding area of West Yorkshire, and the North of England - our focus is local. We feel branding is essential to the success of any business, big or small, and uniquely crafting each brand to suit our customers needs, whilst building lasting relationships is the aim of our practice.
We’re a design agency specialising in branding and identity for small independent businesses in Leeds, the surrounding area of West Yorkshire, and the North of England - our focus is local. We feel branding is essential to the success of any business, big or small, and uniquely crafting each brand to suit our customers needs, whilst building lasting relationships is the aim of our practice.
Enterprise - Craft - daily charge rates.
Nice one Joe!
We calculated our overheads based on standard expenditure costs
including rent (at £399/month at Duke Studios); software - Adobe
Creative Suite, MS Office and various studio equipment, travel and
research costs and so on.
Based on an initial £25,000 salary for year 1 (£17,127 after national
insurance and income tax), our annual income required is £100,000
alongside the total overhead costs of £17609.05. Using these values, and
based on 244 available work days, our minimum daily charge rate as
'Craft' is £482.
As we intend to make a profit in the first year to account for various
contingency costs (including small business loans and dividends), our
actual daily charge rate is £600. This will provide an annual pre-tax
profit of £28,792 and a total net profit of £23,033.60. However, the
amount we can charge can be anything above £482.
Enterprise - Craft - SWOTing possible competitors.
Moors Creative
www.moorscreative.com
Big Enough to Deliver, Small Enough to Care
Moors Creative is a full service design agency with over ten years' experience.
We offer a comprehensive design service which includes print, website build & hosting, signage, corporate identity/branding and literature.
If you are looking for a large scale re-brand or just a simple flyer, we can deliver a creative solution within your budget.
Communicate with Focus & Clarity
Branding We believe that Creating a brand is not simply about putting a logo on a business card, it's about creating identity and how that identity transfers across all media.
From start to finish, we can help you to gain recognition and build your identity with the support of a strong brand, including logo design, literature, signage and much more.
People are not looking for you, so make yourself stand out.
Strengths
- Providing marketing literature & advice.
- All encompassing solutions // full visual identities.
Weaknesses
-No discernible USP.
Opportunities
-We are a small practice and may be able to under cut them on price.
Threats
-They have the ability to use their current reputation to take business from us.
Analogue
www.madebyanalogue.co.uk
Analogue is a full service graphic and digital design agency.
Based in Leeds, we are proud to work with some of the most innovative and forward thinking clients from around the world, as well as here in the heart of Yorkshire.
Our diverse team has extensive experience across all media, meaning we can provide highly creative concepts and execute them right through to completion.
Our particular strengths are in : Branding / Packaging / Art direction / Photography / Copywriting / Web development / E-marketing
Our varying array of clients gives us the opportunity to work on some amazing projects in exciting areas, including the arts, music, retail, and leisure; and as our clients’ requirements have continually changed, we too have evolved, consistently challenging ourselves and exceeding expectations.
Strengths
- Team working across all media. digital illustration, type etc.
- Small practice, happy to accept smaller clients.
Weaknesses
- Fairly niche aesthetic, couldn't be applied to some businesses.
Opportunities
- Opportunity for collaboration due to their location and the size of their practice.
Threats
- Similar size practice also gives them the ability to take business from us.
Fuse8
www.fuse8.com
fuse8 are a complete creative and marketing services agency that just happens to think interactive experiences are the best way for brands to get closer to customers.
We combine a wealth of technical knowledge with an understanding of what customers really want from companies to create powerful digital experiences, building audiences and communities online that deliver real rewards for our clients.
The way consumers interact with any business has changed forever. And it's not stopping.
You need to work with a team that understands exactly how.
CREATING BRAND MOMENTUM
THROUGH
REWARDING CUSTOMER EXPERIENCE
DELIVERING
RETURN ON ENGAGEMENT
In today's increasingly interactive market place, fuse8 takes theory and makes it real; delivering strategic insights, creative planning and technically innovative ideas. This will kickstart any brand that wants to get closer to its customers.
We will make your brand bigger.
We will make it move forward faster in these already fast moving times. Once we start the brand rolling, we can work with you to ensure the momentum continues.
‘Reward’ Customers
We need to create solutions that ‘reward’ customers for choosing to spend time with the brand. Rewarding for the customer; emotionally or practically. And if it’s rewarding for the customer their perception of our client as a brand that emphasises, entertains or services becomes cemented.
Experiences Engage
Exposure is no longer a relevant measure. Education is no longer enough. Experiences engage. And engaged customers are the brand (and service) advocates that your business needs to create real, valuable and long-term returns.
Strengths
- International
- Professionals from all creative fields brought together.
Weaknesses
- Corporate visual style may put smaller businesses off
Opportunities
- They leave a gap in the market that we can fill.
Threats
- They're large and have the ability to take any job.
Better Brand Agency
www.betterbrandagency.com
Design is making the mundane appear extraordinary. It’s the ability to bring order from what can be, quite often, absolute chaos. Design is many things to many different people, but there’s one thing everyone agrees on; good design is integral for business success.
Your image should be designed, crafted and carefully managed to ensure consistency in delivery.
Never veering from your brand’s sense of colour, tone of voice and visual consistency, once they’ve been set in place. These are your brand guidelines. And your brand guidelines are your bible.
Better will help you to create and sculpt your image. We’ll produce creative design, which will meet your target customer’s expectations, needs and aspirations.
Corporate Literature // Brochure Design // Packaging // Annual Reports // Promotional Goods // Exhibition Design.
Strengths
- Large client base and reputation from that.
- A number of awards to their name
- Full service.
Weaknesses
- Stokesley based - outside central business areas.
- Corporate style - not relevant to the identities of some businesses.
Opportunities
- They take up corporate jobs leaving smaller independent business to us.
Threats
- Not as intimidating as some larger corporations, so could take business from us.
The Consult
theconsult.com
The Consult is a team of brand and design experts. For the past decade we've been delivering impact-making communications for our clients and their brands.
Our insight helps to strengthen brands. Developing ideas that inspire your customers and enabling
you to build long-lasting relationships.
We realise the importance of thinking things through. Understanding your market and strategic objectives is an integral part of our design process. That way we know we're delivering creativity that works.
Strengths
- Full service - brand - marketing strategy - annual reports.
- Vast experience from all creative fields.
- Another agency who've won a number of awards adding to their reputation.
Weaknesses
-
Opportunities
- Being only a small practice there is still the opportunity for collaboration.
Threats
-They can snap up business with their reputation alone.
Elmwood
www.elmwood.com
Put simply, we help brands uncover what’s special and different about themselves and tell the world about it. There’s the thinking and words in brand strategy and brand language through to the visual magic of corporate design and packaging design. Our digital work brings all this together.
The World's most effective brand design consultancy
Strengths
- Reputation as the world's best brand design consultancy.
- International company, with studios in London, Leeds, Melbourne, Singapore and New York.
- Hundreds of awards.
Weaknesses
- Smaller businesses put off by scale and price.
Opportunities
- Smaller businesses may come to us rather than Elmwood.
Threats
- Take business across Leeds and the UK
The One Off
www.theoneoff.com
We have excellent strategists and experienced design directors. We have young eager designers too.
We have designed global identity and image guidelines for Barclays Bank and Best Buy. We have worked for the Design Council on image guidelines for web... and we have worked for our local man in a van.
We are easy to work with and will tackle the project appropriately.
We work across language, culture and sector. This may include naming, brand extension and key messages that can be used to form part of an integrated marketing campaign.
We work hard for our clients because we love what we do. We enjoy success. We believe that working collaboratively and with respect delivers better quality design work that over delivers commercial objectives.
Strengths
- A lot of projects under their belts.
- Based in London, UK business center
Weaknesses
- Huge practice with corporate style.
Opportunities
- Smaller businesses may come to us rather than them, and won't take business within Leeds.
Threats
www.moorscreative.com
Big Enough to Deliver, Small Enough to Care
Moors Creative is a full service design agency with over ten years' experience.
We offer a comprehensive design service which includes print, website build & hosting, signage, corporate identity/branding and literature.
If you are looking for a large scale re-brand or just a simple flyer, we can deliver a creative solution within your budget.
Communicate with Focus & Clarity
Branding We believe that Creating a brand is not simply about putting a logo on a business card, it's about creating identity and how that identity transfers across all media.
From start to finish, we can help you to gain recognition and build your identity with the support of a strong brand, including logo design, literature, signage and much more.
People are not looking for you, so make yourself stand out.
Strengths
- Providing marketing literature & advice.
- All encompassing solutions // full visual identities.
Weaknesses
-No discernible USP.
Opportunities
-We are a small practice and may be able to under cut them on price.
Threats
-They have the ability to use their current reputation to take business from us.
Analogue
www.madebyanalogue.co.uk
Analogue is a full service graphic and digital design agency.
Based in Leeds, we are proud to work with some of the most innovative and forward thinking clients from around the world, as well as here in the heart of Yorkshire.
Our diverse team has extensive experience across all media, meaning we can provide highly creative concepts and execute them right through to completion.
Our particular strengths are in : Branding / Packaging / Art direction / Photography / Copywriting / Web development / E-marketing
Our varying array of clients gives us the opportunity to work on some amazing projects in exciting areas, including the arts, music, retail, and leisure; and as our clients’ requirements have continually changed, we too have evolved, consistently challenging ourselves and exceeding expectations.
Strengths
- Team working across all media. digital illustration, type etc.
- Small practice, happy to accept smaller clients.
Weaknesses
- Fairly niche aesthetic, couldn't be applied to some businesses.
Opportunities
- Opportunity for collaboration due to their location and the size of their practice.
Threats
- Similar size practice also gives them the ability to take business from us.
Fuse8
www.fuse8.com
fuse8 are a complete creative and marketing services agency that just happens to think interactive experiences are the best way for brands to get closer to customers.
We combine a wealth of technical knowledge with an understanding of what customers really want from companies to create powerful digital experiences, building audiences and communities online that deliver real rewards for our clients.
The way consumers interact with any business has changed forever. And it's not stopping.
You need to work with a team that understands exactly how.
CREATING BRAND MOMENTUM
THROUGH
REWARDING CUSTOMER EXPERIENCE
DELIVERING
RETURN ON ENGAGEMENT
In today's increasingly interactive market place, fuse8 takes theory and makes it real; delivering strategic insights, creative planning and technically innovative ideas. This will kickstart any brand that wants to get closer to its customers.
We will make your brand bigger.
We will make it move forward faster in these already fast moving times. Once we start the brand rolling, we can work with you to ensure the momentum continues.
‘Reward’ Customers
We need to create solutions that ‘reward’ customers for choosing to spend time with the brand. Rewarding for the customer; emotionally or practically. And if it’s rewarding for the customer their perception of our client as a brand that emphasises, entertains or services becomes cemented.
Experiences Engage
Exposure is no longer a relevant measure. Education is no longer enough. Experiences engage. And engaged customers are the brand (and service) advocates that your business needs to create real, valuable and long-term returns.
- International
- Professionals from all creative fields brought together.
Weaknesses
- Corporate visual style may put smaller businesses off
Opportunities
- They leave a gap in the market that we can fill.
Threats
- They're large and have the ability to take any job.
Better Brand Agency
www.betterbrandagency.com
Design is making the mundane appear extraordinary. It’s the ability to bring order from what can be, quite often, absolute chaos. Design is many things to many different people, but there’s one thing everyone agrees on; good design is integral for business success.
Your image should be designed, crafted and carefully managed to ensure consistency in delivery.
Never veering from your brand’s sense of colour, tone of voice and visual consistency, once they’ve been set in place. These are your brand guidelines. And your brand guidelines are your bible.
Better will help you to create and sculpt your image. We’ll produce creative design, which will meet your target customer’s expectations, needs and aspirations.
Corporate Literature // Brochure Design // Packaging // Annual Reports // Promotional Goods // Exhibition Design.
Strengths
- Large client base and reputation from that.
- A number of awards to their name
- Full service.
Weaknesses
- Stokesley based - outside central business areas.
- Corporate style - not relevant to the identities of some businesses.
Opportunities
- They take up corporate jobs leaving smaller independent business to us.
Threats
- Not as intimidating as some larger corporations, so could take business from us.
The Consult
theconsult.com
The Consult is a team of brand and design experts. For the past decade we've been delivering impact-making communications for our clients and their brands.
Our insight helps to strengthen brands. Developing ideas that inspire your customers and enabling
you to build long-lasting relationships.
We realise the importance of thinking things through. Understanding your market and strategic objectives is an integral part of our design process. That way we know we're delivering creativity that works.
Strengths
- Full service - brand - marketing strategy - annual reports.
- Vast experience from all creative fields.
- Another agency who've won a number of awards adding to their reputation.
Weaknesses
-
Opportunities
- Being only a small practice there is still the opportunity for collaboration.
Threats
-They can snap up business with their reputation alone.
Elmwood
www.elmwood.com
Put simply, we help brands uncover what’s special and different about themselves and tell the world about it. There’s the thinking and words in brand strategy and brand language through to the visual magic of corporate design and packaging design. Our digital work brings all this together.
The World's most effective brand design consultancy
Strengths
- Reputation as the world's best brand design consultancy.
- International company, with studios in London, Leeds, Melbourne, Singapore and New York.
- Hundreds of awards.
Weaknesses
- Smaller businesses put off by scale and price.
Opportunities
- Smaller businesses may come to us rather than Elmwood.
Threats
- Take business across Leeds and the UK
The One Off
www.theoneoff.com
We have excellent strategists and experienced design directors. We have young eager designers too.
We have designed global identity and image guidelines for Barclays Bank and Best Buy. We have worked for the Design Council on image guidelines for web... and we have worked for our local man in a van.
We are easy to work with and will tackle the project appropriately.
We work across language, culture and sector. This may include naming, brand extension and key messages that can be used to form part of an integrated marketing campaign.
We work hard for our clients because we love what we do. We enjoy success. We believe that working collaboratively and with respect delivers better quality design work that over delivers commercial objectives.
Strengths
- A lot of projects under their belts.
- Based in London, UK business center
Weaknesses
- Huge practice with corporate style.
Opportunities
- Smaller businesses may come to us rather than them, and won't take business within Leeds.
Threats
Enterprise - Lecture 9 - How not to fail.
Running a business can be like a studio brief.
- Starts with uniformed optimism
> Crisis of meaning
> Informed pessimism
> Crash & burn
> Hopeful realisation
5 Reasons businesses fail.
-Failure to adapt to a changing market
-Failing to continuously market themselves
-Not seeking advice or professional help
-Inadequate accounting records
-Disregarding or misinterpreting financial records
Smart business people employ people cleverer than they are. an USE them!
Failure to adapt
-Keep up - be informed - understand your micro and macro environments
SWOT your competitors > mention that you have in the presentation.
Be objective // not offensive - for 3 other practices.
PEST your environment.
- see what works in your favour.
NESTA website.
Design week // magazine // website
a-n.org.uk // artists newsletter } knowledge bank
Creative choices // website } subscribe - it's interesting. careers guidance. Graduate start-ups.
Marketing yourself.
-Marketing communication mix.
- Choose three methods of promotion for your business
> use them creatively
> Differentiate yourself from others.
Seeking professional advice.
Collaborate
"think big - Act small"
Doesn't necessarily have to be original
- just make sure you execute it better than anyone else.
Be willing to say NO to projects outside of your focus.
-Find things that fascinate you.
"if you do what you love, you never work a day in your life"
-Take note of things you did wrong first time round. so you don't get them wrong again.
-Travel
-Read the newspapers
-Know your stuff.
1. Integrity
2. Credible//Communication.
3. Cultural awareness
4. Be professional // organised
5. Back to basics // think like an artist
visual approach.
Getting money// artist.
- Artists fees
- Working part time
- Organised // administrative
Worth mentioning in the presentation how you're organised, accounting, marketing, administration, art direction.
Who's going to do what?
Accounting & recording finance
Mention how you'd record stuff
Seek professional help
Working in partnership with as opposed to for someone.
GET A GOOD ACCOUNTANT!
Who will you get on board?
Business plan
Resources
> equipment
> space
>Stock e.g. T-shirts.
>Buy, rent, lease?
why will people buy from you?
Marketing plan
- three effective and innovative methods.
Why will yours be better than anyone elses?
- Target market.
Costing
-Start up costs
-overheads } how that you're thinking and understand this.
-Direct costs
Presentation
- 10 slides
- use powerpoint as a visual aid
- do not use it as a crutch
- keep notes in your hand.
For interviews etc.
- Look at their competitors (read up)
know how you can contribute towards their strengths.
Say how you can contribute to their future plans.
- by looking at their plans // aspirations.
> watch their competitors.
> Be aware of their external environment
> Know their USP
> Make clear that you can make a difference.
Under promise and over deliver
> make clear you're passionate.
Don't be all things to all people - it's dull
conduct a SWOT analysis
If not ask them at the interview
- competitors?
> read three serious newspapers before an interview
- see what's going on
- look at issues that may affect the creative industry
How will these things effect their business?
-customers abroad...
can you bring knowledge? language? etc
Arts mix - free social network for business
Factory 4 - loads of stuff // cheap // help available // printing
East street arts - Studio space // communities
Umbrella - Space & marketing // SUPPORT!
The Unit - Leeds city college // advice on hand // managed space
Round Foundry - Pod offices
Space
mention the cost - place - where you got the information.
Old broadcasting house - hot desking
lots of start up businesses here
Wildfire - business advice
Business pitch - idea for a business
use business language
- Starts with uniformed optimism
> Crisis of meaning
> Informed pessimism
> Crash & burn
> Hopeful realisation
5 Reasons businesses fail.
-Failure to adapt to a changing market
-Failing to continuously market themselves
-Not seeking advice or professional help
-Inadequate accounting records
-Disregarding or misinterpreting financial records
Smart business people employ people cleverer than they are. an USE them!
Failure to adapt
-Keep up - be informed - understand your micro and macro environments
SWOT your competitors > mention that you have in the presentation.
Be objective // not offensive - for 3 other practices.
PEST your environment.
- see what works in your favour.
NESTA website.
Design week // magazine // website
a-n.org.uk // artists newsletter } knowledge bank
Creative choices // website } subscribe - it's interesting. careers guidance. Graduate start-ups.
Marketing yourself.
-Marketing communication mix.
- Choose three methods of promotion for your business
> use them creatively
> Differentiate yourself from others.
Seeking professional advice.
Collaborate
"think big - Act small"
Doesn't necessarily have to be original
- just make sure you execute it better than anyone else.
Be willing to say NO to projects outside of your focus.
-Find things that fascinate you.
"if you do what you love, you never work a day in your life"
-Take note of things you did wrong first time round. so you don't get them wrong again.
-Travel
-Read the newspapers
-Know your stuff.
1. Integrity
2. Credible//Communication.
3. Cultural awareness
4. Be professional // organised
5. Back to basics // think like an artist
visual approach.
Getting money// artist.
- Artists fees
- Working part time
- Organised // administrative
Worth mentioning in the presentation how you're organised, accounting, marketing, administration, art direction.
Who's going to do what?
Accounting & recording finance
Mention how you'd record stuff
Seek professional help
Working in partnership with as opposed to for someone.
GET A GOOD ACCOUNTANT!
Who will you get on board?
Business plan
Resources
> equipment
> space
>Stock e.g. T-shirts.
>Buy, rent, lease?
why will people buy from you?
Marketing plan
- three effective and innovative methods.
Why will yours be better than anyone elses?
- Target market.
Costing
-Start up costs
-overheads } how that you're thinking and understand this.
-Direct costs
Presentation
- 10 slides
- use powerpoint as a visual aid
- do not use it as a crutch
- keep notes in your hand.
For interviews etc.
- Look at their competitors (read up)
know how you can contribute towards their strengths.
Say how you can contribute to their future plans.
- by looking at their plans // aspirations.
> watch their competitors.
> Be aware of their external environment
> Know their USP
> Make clear that you can make a difference.
Under promise and over deliver
> make clear you're passionate.
Don't be all things to all people - it's dull
conduct a SWOT analysis
If not ask them at the interview
- competitors?
> read three serious newspapers before an interview
- see what's going on
- look at issues that may affect the creative industry
How will these things effect their business?
-customers abroad...
can you bring knowledge? language? etc
Arts mix - free social network for business
Factory 4 - loads of stuff // cheap // help available // printing
East street arts - Studio space // communities
Umbrella - Space & marketing // SUPPORT!
The Unit - Leeds city college // advice on hand // managed space
Round Foundry - Pod offices
Space
mention the cost - place - where you got the information.
Old broadcasting house - hot desking
lots of start up businesses here
Wildfire - business advice
Business pitch - idea for a business
use business language
2.28.2012
Enterprise - Craft - chosen location.
Charlotte was tasked with looking into possible locations for our business, Studio space at a reasonable price, preferably in Leeds. This was following discussions as a group regarding pros and cons of particular locations, Leeds was chosen as there should almost always be business due to the number of independent companies setting up in the area. Also the fact that we will all be in Leeds following graduation and the availability of resources in the College of art are big deciding factors. Not to mention Leeds being the business capital of the North, with great links to all other areas and a good central location.
"Duke Studios are, as stated on their site, a multi disciplinary creative
space in the heart of Leeds, offering studio spaces, co-working
membership and services. It is located in Munro house, above Leeds
Gallery and Cafe 164.
We wanted to be surrounded by like-minded professionals therefore we
thought Duke Studios was a perfect place to set up our new business.
Although not officially opened, this will provide a new and contemporary
working space for us. There are plenty of resources, the space is more
than adequate and provides 'endless collaboration potential' Business is social, meet, work, collaborate, explore, learn, grow and succeed. "
Joe Warburton, 2012
Information Charlotte gathered regarding pricing and the strengths of the studio based on first hand experience.
Pricing
Space (2): £399 p/m
Broadband: Included
Electricity / gas: Included
Strengths
- Close travel networks
- Situated in the business capital of Yorkshire
- Surrounded by like-minded creatives therefore there is a potential for collaboration
- New, contemporary and fresh studio space
- Meeting room for client contact
- Bills inclusive - relatively cheap cost
- Resources / workspaces etc
- Gallery below - potential exhibitions?
Enterprise - Craft - Cost of living.
In order to work out our daily charge rates, we first had to work out what salary we all needed, and this came from our cost of living. Our salary was then based upon how much the highest amount needed to live was. I was factoring running a car into my cost of living so I came out with the highest.
2.27.2012
Enterprise - Craft - Delegating Tasks
Reading week we felt was our best chance to get together and really get into 'Craft' as a group. The first thing we did on the Monday of reading week was delegate tasks for each of us to undertake, in order for us to quickly and effectively get through the work that needed doing.
With Charlotte as delegated list writer, among other tasks, we went ahead and worked out what each of us needed to be doing, I was tasked with looking into our possible competitors using SWOT analysis to gauge the effect they would have on our practice.
With Charlotte as delegated list writer, among other tasks, we went ahead and worked out what each of us needed to be doing, I was tasked with looking into our possible competitors using SWOT analysis to gauge the effect they would have on our practice.
Enterprise - Lecture 8 - Stash your cash.
Looking after your money.
Accounting
-Keep track of who owes you money
- See how much you're spending on materials & services.
Invoices & statements.
Invoice is essentially a bill.
Statement is a reminder
essentials of an invoice:
-Business address (your business)
-Customers address
-The date of the invoice
-Item by item detail of the service provided
-Total amount due.
essentials of a statement:
-Your business address
-Customers address
-List of recent invoices
-Details of invoice (paid/unpaid)
-Total amount due.
Terms & conditions
-Designed to protect your rights and interests
-Costs
-Delivery arrangements
-Payment terms
>estimate given is based upon pre-arranged conditions for the work
>They can be in breach of these conditions
Terms | shorthand you might use in communicating. So you know who you are referring to.
(terminology)
If things aren't written then they will argue any loop hole.
30 days credit > have 30 days to pay > pay after this you can charge interest.
- Credit limits
- A commitment to quality
- Data protection
The statement
- send out on or the day before due date
- send out every month thereafter
- how much is owed
- how long it has been outstanding
- a call to action.
Accounting Software
Quick books - £75
Online quick book essentials - £19 / month
Bank Tree - £26
Sage - £240 < pretty good!
> know who is spending the most money with you - best customers.
Profit > loss standard
Accountant
Chartered - NO
Certified - yes
} ask for a quote before you agree to any work with an accountant.
What do businesses spend money on
1. Start up costs
2. Overheads - things regardless of work > rent etc.
3. Direct Costs
Start up
-New equipment
-Register company
-Decorate premises
-Website design
-Design logo
-Launch party?
> alot of businesses get a loan...Risky...
>Pay back each month over 2-3 years
| Where from? |
Banks
-Barclays - Natwest - HSBC - LLoyds TSB
Crowd Funding
-find them online
-reasonable funding for no return
Funding organisations & investors
-The Arts Council, Yorkshire forward, Venture Capitalists, Shareholders > % of a business
Prizes & Awards
What do investors want to know?
-Marketing plan
-How much money you need
-How much money you've got
-How will you spend the money
-How will you pay it back
-How much you'll earn & when
Indirect costs
Also know as:
Overheads
Fixed costs
Cost of doing business
-Utilities
-Office supplies
-etc
Direct costs
-Cost directly attributed to the manufacturing of a product.
-Or what the customer takes away
Bottle of water
water | bottle&cap | Label | Tray & cling film
Tangible assets
-vehicles - equipment
Intangible assets
-trade secrets - trademarks - reputation - copyright - good will
Cost & price?
What you spend - what you can charge
Capital
-Money - property - other valuables which collectively represent wealth of an individual or business
Capital assets
Receipts
-Money coming into the business e.g. from safe
Payments
-Money going out of the business - for rent - materials.
Cash flow // net cash flow
-cash receipts minus cash payments.
Balance
-the amount of money in an account at any given moment
Profit
-The positive gain from investment or from a business operation after subtracting all expenses.
Loss
-Position in which a companies expenses are more than their income.
Taxes
Income tax
Corporation tax
Business rates
- open a separate bank account
- Find a certified accountant
- Find a local solicitor
- Register your business with inland revenue
Google.
Business link
Start ups
HM Revenue & customs
Creative choices
Accounting
-Keep track of who owes you money
- See how much you're spending on materials & services.
Invoices & statements.
Invoice is essentially a bill.
Statement is a reminder
essentials of an invoice:
-Business address (your business)
-Customers address
-The date of the invoice
-Item by item detail of the service provided
-Total amount due.
essentials of a statement:
-Your business address
-Customers address
-List of recent invoices
-Details of invoice (paid/unpaid)
-Total amount due.
Terms & conditions
-Designed to protect your rights and interests
-Costs
-Delivery arrangements
-Payment terms
>estimate given is based upon pre-arranged conditions for the work
>They can be in breach of these conditions
Terms | shorthand you might use in communicating. So you know who you are referring to.
(terminology)
If things aren't written then they will argue any loop hole.
30 days credit > have 30 days to pay > pay after this you can charge interest.
- Credit limits
- A commitment to quality
- Data protection
The statement
- send out on or the day before due date
- send out every month thereafter
- how much is owed
- how long it has been outstanding
- a call to action.
Accounting Software
Quick books - £75
Online quick book essentials - £19 / month
Bank Tree - £26
Sage - £240 < pretty good!
> know who is spending the most money with you - best customers.
Profit > loss standard
Accountant
Chartered - NO
Certified - yes
} ask for a quote before you agree to any work with an accountant.
What do businesses spend money on
1. Start up costs
2. Overheads - things regardless of work > rent etc.
3. Direct Costs
Start up
-New equipment
-Register company
-Decorate premises
-Website design
-Design logo
-Launch party?
> alot of businesses get a loan...Risky...
>Pay back each month over 2-3 years
| Where from? |
Banks
-Barclays - Natwest - HSBC - LLoyds TSB
Crowd Funding
-find them online
-reasonable funding for no return
Funding organisations & investors
-The Arts Council, Yorkshire forward, Venture Capitalists, Shareholders > % of a business
Prizes & Awards
What do investors want to know?
-Marketing plan
-How much money you need
-How much money you've got
-How will you spend the money
-How will you pay it back
-How much you'll earn & when
Indirect costs
Also know as:
Overheads
Fixed costs
Cost of doing business
-Utilities
-Office supplies
-etc
Direct costs
-Cost directly attributed to the manufacturing of a product.
-Or what the customer takes away
Bottle of water
water | bottle&cap | Label | Tray & cling film
Tangible assets
-vehicles - equipment
Intangible assets
-trade secrets - trademarks - reputation - copyright - good will
Cost & price?
What you spend - what you can charge
Capital
-Money - property - other valuables which collectively represent wealth of an individual or business
Capital assets
Receipts
-Money coming into the business e.g. from safe
Payments
-Money going out of the business - for rent - materials.
Cash flow // net cash flow
-cash receipts minus cash payments.
Balance
-the amount of money in an account at any given moment
Profit
-The positive gain from investment or from a business operation after subtracting all expenses.
Loss
-Position in which a companies expenses are more than their income.
Taxes
Income tax
Corporation tax
Business rates
- open a separate bank account
- Find a certified accountant
- Find a local solicitor
- Register your business with inland revenue
Google.
Business link
Start ups
HM Revenue & customs
Creative choices
2.25.2012
Enterprise - Jane Discussion notes 2.
-Blog - complete
4th March.
include the quote we got from Generation Press
Deligation
Agenda
Branding // editions // magazines
communication to local businesses
Generic advertising (all encompassing)
Direct mail?
buying business listings?
Look at a 20 mile radius focusing the audience .
Web presence
Corporate events
Opening businesses
Portfolio of branding
Daily Rates?
Buying/renting Macs
Think about where to invest...
Printers } build relationships with a number of printers with variation in quality and price
(job dependent)
Will we offer more than the branding?
Look at the competition!?
Cost effective.
Branding & beyond | possibly change the strapline
Think about the cost of surviving/living.
Against the cost of working (money made)
Work out hourly and daily rates
Metro - yorkshire post
Legal paper.
4th March.
include the quote we got from Generation Press
Deligation
Agenda
Branding // editions // magazines
communication to local businesses
Generic advertising (all encompassing)
Direct mail?
buying business listings?
Look at a 20 mile radius focusing the audience .
Web presence
Corporate events
Opening businesses
Portfolio of branding
Daily Rates?
Buying/renting Macs
Think about where to invest...
Printers } build relationships with a number of printers with variation in quality and price
(job dependent)
Will we offer more than the branding?
Look at the competition!?
Cost effective.
Branding & beyond | possibly change the strapline
Think about the cost of surviving/living.
Against the cost of working (money made)
Work out hourly and daily rates
Metro - yorkshire post
Legal paper.
1.23.2012
Enterprise meeting 3.
After deliberation over the press ad after our second meeting, the third meeting brought on a whole new area for deliberation. We decided to get together and design a business card as a group, keeping the simplicity we achieved in the logo and press ad and applying it to a different format.
The problem here then became the orientation.
We liked the landscape format as similar to the press ad it gave a nice feeling of space and is a general format for business cards.
However we also felt the portrait format had its cons, in that it somehow felt a little more professional and slightly more high class.
A nice photo of the design process in action.
Luke, although pretending to be on the phone for the picture, did actually enquire with Anand at Generation Press about the production of our business cards because of an opportunity for a little promotion at the Leeds Print Festival.
He came back to us with a quote of £175 for 250 business cards to our spec. possibly a little out of our student price ranges at the moment but something definitely worth thinking on.
The problem here then became the orientation.
Luke, although pretending to be on the phone for the picture, did actually enquire with Anand at Generation Press about the production of our business cards because of an opportunity for a little promotion at the Leeds Print Festival.
He came back to us with a quote of £175 for 250 business cards to our spec. possibly a little out of our student price ranges at the moment but something definitely worth thinking on.
Enterprise group Final press ad.
After finalising the logo type, in Neutra face with an 800pt tracking and also choosing the body copy as Gotham, we went ahead designing the press ad.
Although we had an idea of the visual we were looking for, a composition with plenty of space and hopefully a bit of impact, this process was one of much deliberation. Despite settling on layout very early, looking mainly at the logo type, and as little clutter as possible, it was the introduction of a line that became our problem.
as is visible here we went for a very minimal layout, the line in question is the line below the logo type and in this case we chose a fairly heavy weight of line, probably around 8 pt.
Above we went for a line weight about half the previous example. 4pt.
In the example above we removed the line altogether, but felt it gave a nice balance to the ad with it included.
Above is our final press ad, with the thinner of the two lines, and as little information as we could probably have got away with putting. We liked this because of the space it creates and impact of the logo...
Although we had an idea of the visual we were looking for, a composition with plenty of space and hopefully a bit of impact, this process was one of much deliberation. Despite settling on layout very early, looking mainly at the logo type, and as little clutter as possible, it was the introduction of a line that became our problem.
as is visible here we went for a very minimal layout, the line in question is the line below the logo type and in this case we chose a fairly heavy weight of line, probably around 8 pt.
Above we went for a line weight about half the previous example. 4pt.
In the example above we removed the line altogether, but felt it gave a nice balance to the ad with it included.
Above is our final press ad, with the thinner of the two lines, and as little information as we could probably have got away with putting. We liked this because of the space it creates and impact of the logo...
Enterprise meeting 2
Following the workshop in which we were given the task of creating a press ad for 'Craft' to go in creative review we got together a a group for a second time. This was to decide on the format and specifictions of our ad in order to work out how much it would cost as a group to actually do this.
In order to do this we took a trip to the library to use one of the meeting rooms and also get hold of a copy of Creative review to decide how we wanted the ad.
This is a picture of us graftin'.
During this highly professional meeting we decided that we didn't want too big an ad, with only being a small practice starting out, we didn't want to be spending too much money.
So we chose to look in the directory and creative services sections towards the back that allow you to purchase space in units of 15mm by 35mm
In order to get started we thought about how we wanted to come across, and decided on an ad that was almost square, without a background colour so as not to have a border. This would mean that the ad would hopefully have more impact due to its simplicity and the amount of white space.
In order to do this we took a trip to the library to use one of the meeting rooms and also get hold of a copy of Creative review to decide how we wanted the ad.
During this highly professional meeting we decided that we didn't want too big an ad, with only being a small practice starting out, we didn't want to be spending too much money.
So we chose to look in the directory and creative services sections towards the back that allow you to purchase space in units of 15mm by 35mm
In order to get started we thought about how we wanted to come across, and decided on an ad that was almost square, without a background colour so as not to have a border. This would mean that the ad would hopefully have more impact due to its simplicity and the amount of white space.
We then worked out the costing.
Costing: Ad space: £400, (8 units at £50 each.)
Gotham type: £130
Gotham type: £130
Neutraface display: £150
Site URL: £11.49
The total cost, including downloading the type for commercial use is: £691.49
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