Showing posts with label OUCE255 Task 4. Show all posts
Showing posts with label OUCE255 Task 4. Show all posts

2.05.2012

Enterprise - Task 4 - Who else is out there? How good are they?

Box-head*

Box-head* are a Leeds based creative agency "working with businesses, individuals and organisations who want to better communicate their brand. Box-head* has an established reputation for delivering succinct visual messaging."





 Strengths
- Independent design studio with a lot of successful work to show.
- Not intimidating, don't think smaller clients would be put off as their website really effectively showcases their work.


Weaknesses
-

Opportunities 
- Opportunity for collaboration due to positioning in Leeds and similar client base.

Threats
- Could take business.





 oooh...

2.04.2012

Enterprise task 4 - Who else is out there? How good are they?

Music

Another creative agency that could be seen as competitors with me staying within Yorkshire could be Music, a Manchester based creative agency with a focus on bringing life to brands through effective communication in any media they deem necessary. From their website it is clear that they are an incredibly bunch, with a good sense of humour and love for what they do. Which is exactly what a website should do.

Below are some screens from their holding website as they are in the process of getting a new website. Really like the informal, yet professional tone that they use and the way it portrays them when reading through.



Strengths
- Average size practice with a lot of experience under their belts.
- Great tone used throughout branding, giving professional yet humorous side to business.
- Lots of awards, these speak for themselves in terms of business and reputation.

Weaknesses
- Website is lacking a little due to it being currently down.

Opportunities
- May take some of the larger clients, leaving those available to a smaller practice

Threats
- Reputation, and practice size allow them to take on almost any job across Yorkshire.

1.25.2012

Enterprise Task 4 - Who else is out there? How good are they?

Catalogue

Due to staying in Leeds or in the North of England being very likely for my early creative career, working in a small creative practice on projects focusing on the music and culture sectors of industry, Catalogue are a very obvious competitor. Another small, fairly new practice focusing on very much the same sectors in industry.




Branding and stationary for Forex Trading company, Invictus capital. Really interesting take on a branding brief, especially for a client like invictus.




Programme for a conference at Leeds College of Art. Really like the mark for this event especially, really interesting use of the type. 


Strengths 
- Focus on client relationships and return business
- In house printing facilities.
Weaknesses
- Niche market with graphic style.
Opportunities
- Small practice, possibility for collaboration
Threats
- Printing facilities mean they don't always have to out source printing, can offer work for cheap!