Running a business can be like a studio brief.
- Starts with uniformed optimism
> Crisis of meaning
> Informed pessimism
> Crash & burn
> Hopeful realisation
5 Reasons businesses fail.
-Failure to adapt to a changing market
-Failing to continuously market themselves
-Not seeking advice or professional help
-Inadequate accounting records
-Disregarding or misinterpreting financial records
Smart business people employ people cleverer than they are. an USE them!
Failure to adapt
-Keep up - be informed - understand your micro and macro environments
SWOT your competitors > mention that you have in the presentation.
Be objective // not offensive - for 3 other practices.
PEST your environment.
- see what works in your favour.
NESTA website.
Design week // magazine // website
a-n.org.uk // artists newsletter } knowledge bank
Creative choices // website } subscribe - it's interesting. careers guidance. Graduate start-ups.
Marketing yourself.
-Marketing communication mix.
- Choose three methods of promotion for your business
> use them creatively
> Differentiate yourself from others.
Seeking professional advice.
Collaborate
"think big - Act small"
Doesn't necessarily have to be original
- just make sure you execute it better than anyone else.
Be willing to say NO to projects outside of your focus.
-Find things that fascinate you.
"if you do what you love, you never work a day in your life"
-Take note of things you did wrong first time round. so you don't get them wrong again.
-Travel
-Read the newspapers
-Know your stuff.
1. Integrity
2. Credible//Communication.
3. Cultural awareness
4. Be professional // organised
5. Back to basics // think like an artist
visual approach.
Getting money// artist.
- Artists fees
- Working part time
- Organised // administrative
Worth mentioning in the presentation how you're organised, accounting, marketing, administration, art direction.
Who's going to do what?
Accounting & recording finance
Mention how you'd record stuff
Seek professional help
Working in partnership with as opposed to for someone.
GET A GOOD ACCOUNTANT!
Who will you get on board?
Business plan
Resources
> equipment
> space
>Stock e.g. T-shirts.
>Buy, rent, lease?
why will people buy from you?
Marketing plan
- three effective and innovative methods.
Why will yours be better than anyone elses?
- Target market.
Costing
-Start up costs
-overheads } how that you're thinking and understand this.
-Direct costs
Presentation
- 10 slides
- use powerpoint as a visual aid
- do not use it as a crutch
- keep notes in your hand.
For interviews etc.
- Look at their competitors (read up)
know how you can contribute towards their strengths.
Say how you can contribute to their future plans.
- by looking at their plans // aspirations.
> watch their competitors.
> Be aware of their external environment
> Know their USP
> Make clear that you can make a difference.
Under promise and over deliver
> make clear you're passionate.
Don't be all things to all people - it's dull
conduct a SWOT analysis
If not ask them at the interview
- competitors?
> read three serious newspapers before an interview
- see what's going on
- look at issues that may affect the creative industry
How will these things effect their business?
-customers abroad...
can you bring knowledge? language? etc
Arts mix - free social network for business
Factory 4 - loads of stuff // cheap // help available // printing
East street arts - Studio space // communities
Umbrella - Space & marketing // SUPPORT!
The Unit - Leeds city college // advice on hand // managed space
Round Foundry - Pod offices
Space
mention the cost - place - where you got the information.
Old broadcasting house - hot desking
lots of start up businesses here
Wildfire - business advice
Business pitch - idea for a business
use business language
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