3.01.2012

Enterprise - Craft - SWOTing possible competitors.

Moors Creative
www.moorscreative.com

Big Enough 
to Deliver, 
Small Enough 
to Care

Moors Creative is a full service design agency with over ten years' experience.
We offer a comprehensive design service which includes print, website build & hosting, signage, corporate identity/branding and literature.

If you are looking for a large scale re-brand or just a simple flyer, we can deliver a creative solution within your budget.


 
Communicate with Focus & Clarity
 

Branding We believe that Creating a brand is not simply about putting a logo on a business card, it's about creating identity and how that identity transfers across all media.

From start to finish, we can help you to gain recognition and build your identity with the support of a strong brand, including logo design, literature, signage and much more.

People are not looking for you, so make yourself stand out.

Strengths
- Providing marketing literature & advice.
- All encompassing solutions // full visual identities.
Weaknesses 
-No discernible USP. 
Opportunities 
-We are a small practice and may be able to under cut them on price.
Threats 
-They have the ability to use their current reputation to take business from us.



Analogue
www.madebyanalogue.co.uk

Analogue is a full service graphic 
and digital design agency.
Based in Leeds, we are proud to work with some of the most 
innovative and forward thinking clients from around the world,
 as well as here in the heart of Yorkshire.
Our diverse team has extensive experience across all media,
 meaning we can provide highly creative concepts 
and execute them right through to completion.

Our particular strengths are in :
 Branding / Packaging / Art direction / Photography / 
Copywriting / Web development / E-marketing

Our varying array of clients gives us the opportunity to work
 on some amazing projects in exciting areas, including the arts,
 music, retail, and leisure; and as our clients’ requirements 
have continually changed, we too have evolved, consistently 
challenging ourselves and exceeding expectations.



Strengths
- Team working across all media. digital illustration, type etc. 
- Small practice, happy to accept smaller clients.
Weaknesses 
- Fairly niche aesthetic, couldn't be applied to some businesses.

Opportunities 
- Opportunity for collaboration due to their location and the size of their practice.

Threats 
- Similar size practice also gives them the ability to take business from us.




Fuse8
www.fuse8.com

fuse8 are a complete creative and marketing services agency that just happens to think interactive experiences are the best way for brands to get closer to customers.
We combine a wealth of technical knowledge with an understanding of what customers really want from companies to create  powerful digital experiences, building audiences and communities online that deliver real rewards for our clients.
The way consumers interact with any business has changed forever. And it's not stopping.
You need to work with a team that understands exactly how.

CREATING BRAND MOMENTUM
THROUGH
REWARDING CUSTOMER EXPERIENCE
DELIVERING
RETURN ON ENGAGEMENT

In today's increasingly interactive market place, fuse8 takes theory and makes it real; delivering strategic insights, creative planning and technically innovative ideas. This will kickstart any brand that wants to get closer to its customers.

We will make your brand bigger.
We will make it move forward faster in these already fast moving times. Once we start the brand rolling, we can work with you to ensure the momentum continues.

‘Reward’ Customers
We need to create solutions that ‘reward’ customers for choosing to spend time with the brand. Rewarding for the customer; emotionally or practically. And if it’s rewarding for the customer their perception of our client as a brand that emphasises, entertains or services becomes cemented.

Experiences Engage
Exposure is no longer a relevant measure. Education is no longer enough. Experiences engage. And engaged customers are the brand (and service) advocates that your business needs to create real, valuable and long-term returns.




Strengths
- International
- Professionals from all creative fields brought together. 
Weaknesses 
- Corporate visual style may put smaller businesses off

Opportunities 
- They leave a gap in the market that we can fill.

Threats 
- They're large and have the ability to take any job.




Better Brand Agency
www.betterbrandagency.com

Design is making the mundane appear extraordinary. It’s the ability to bring order from what can be, quite often, absolute chaos. Design is many things to many different people, but there’s one thing everyone agrees on; good design is integral for business success.

Your image should be designed, crafted and carefully managed to ensure consistency in delivery.

Never veering from your brand’s sense of colour, tone of voice and visual consistency, once they’ve been set in place. These are your brand guidelines. And your brand guidelines are your bible.
Better will help you to create and sculpt your image. We’ll produce creative design, which will meet your target customer’s expectations, needs and aspirations.

Corporate Literature //
 Brochure Design
 // Packaging // 
Annual Reports
 // Promotional Goods // 
Exhibition Design.







Strengths
- Large client base and reputation from that.
- A number of awards to their name
- Full service.

Weaknesses 
- Stokesley based - outside central business areas.
- Corporate style - not relevant to the identities of some businesses.

Opportunities 
- They take up corporate jobs leaving smaller independent business to us.

Threats 
- Not as intimidating as some larger corporations, so could take business from us.




The Consult
theconsult.com

The Consult is a team of brand and design experts. For the past decade we've been delivering impact-making communications for our clients and their brands.

Our insight helps to strengthen brands. Developing ideas that inspire your customers and enabling
you to build long-lasting relationships.

We realise the importance of thinking things through. Understanding your market and strategic objectives is an integral part of our design process. That way we know we're delivering creativity that works.



Strengths
- Full service - brand - marketing strategy - annual reports.
- Vast experience from all creative fields.
- Another agency who've won a number of awards adding to their reputation.

Weaknesses 
-
Opportunities 
- Being only a small practice there is still the opportunity for collaboration.

Threats 
-They can snap up business with their reputation alone.





Elmwood
www.elmwood.com

Put simply, we help brands uncover what’s special and different about themselves and tell the world about it. There’s the thinking and words in brand strategy and brand language through to the visual magic of corporate design and packaging design. Our digital work brings all this together.


The World's most effective brand design consultancy






Strengths
- Reputation as the world's best brand design consultancy.
- International company, with studios in London, Leeds, Melbourne, Singapore and New York. 
- Hundreds of awards. 
Weaknesses 
- Smaller businesses put off by scale and price.
Opportunities 
- Smaller businesses may come to us rather than Elmwood. 
Threats 
- Take business across Leeds and the UK




The One Off
www.theoneoff.com

We have excellent strategists and experienced design directors. We have young eager designers too.
We have designed global identity and image guidelines for Barclays Bank and Best Buy. We have worked for the Design Council on image guidelines for web... and we have worked for our local man in a van.
We are easy to work with and will tackle the project appropriately.

We work across language, culture and sector. This may include naming, brand extension and key messages that can be used to form part of an integrated marketing campaign.

We work hard for our clients because we love what we do. We enjoy success. We believe that working collaboratively and with respect delivers better quality design work that over delivers commercial objectives.

 





Strengths
- A lot of projects under their belts.
- Based in London, UK business center

Weaknesses 
- Huge practice with corporate style.

Opportunities 
- Smaller businesses may come to us rather than them, and won't take business within Leeds.

Threats 


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