Fedrigoni Progress crit

In the session we were critted by peers on the concepts we'd developed over the last week on the brief. We were asked to write 3 questions that our peers would base their feedback upon.

These questions were : 
- Is a mail out the most effective way to communicate with the target audience?
- Would receiving something like what we've suggested inspire you? or would you just throw it away?
- Would a mass advertising scheme help in the promotion of this product to designers?  


Sadie & Baljeet. 

PROBLEM ANALYSIS
- Have really understood the underlying problem > considered the underlying problem within the brief aswell as the problems in the actual brand


CONCEPTUAL DEVELOPMENT
-Initial ideas have been thought out, and answer the underlying problem.

DESIGN PROPOSAL 
- Well considered solutions that push the given brief.

Additional comments 
- Look at how you can encourage people to work with colour to make the range more desirable. 


Marty & Steph 

PROBLEM ANALYSIS
- Identification of problem, swatch book unclear, as is new promotional material.


CONCEPTUAL DEVELOPMENT
- Paper engineering - a promotion of paper craft  - interesting sample book.

DESIGN PROPOSAL 
- Aware of Fedrigonis gaps and ways they could possibly approach them
- Gradated.

Additional comments 
- Make the swatch book interactive?  Foldable, flick book, construct.
- Think of ways to expand on Fedrigonis limited colour palette in approach to packaging.
- Economic pack?
Luxury?
Professional?
Papers suitable for what purposes?
- Why aren't designers finding a need for coloured paper?