Enterprise meeting 2

Following the workshop in which we were given the task of creating a press ad for 'Craft' to go in creative review we got together a a group for a second time. This was to decide on the format and specifictions of our ad in order to work out how much it would cost as a group to actually do this.

In order to do this we took a trip to the library to use one of the meeting rooms and also get hold of a copy of Creative review to decide how we wanted the ad.

This is a picture of us graftin'.
During this highly professional meeting we decided that we didn't want too big an ad, with only being a small practice starting out, we didn't want to be spending too much money.
So we chose to look in the directory and creative services sections towards the back that allow you to purchase space in units of 15mm by 35mm

In order to get started we thought about how we wanted to come across, and decided on an ad that was almost square, without a background colour so as not to have a border. This would mean that the ad would hopefully have more impact due to its simplicity and the amount of white space.

We then worked out the costing. 

Costing:  Ad space: £400, (8 units at £50 each.)
              Gotham type: £130

              Neutraface display: £150

              Site URL: £11.49

The total cost, including downloading the type for commercial use is:  £691.49