Enterprise - Lecture 7 - Don't get ripped off!

Soul right to produce copies of your work.
No one else is allowed to copy in any way

- Property of your intellect

This is the copyright logo. 
Students are legal thieves - as long as part of an educational organisation you are allowed to use copies of things.
IP- Intellectual property.
> refers to creations of your mind

- Patents
- Trademarks
- Copyright
- Registered designs

Patents
1714 - Henry Mill took out the first copyright for a typewriter
QWERTY keys (number 385)

Ring pull
Tremolo - C.L.Fender 1954
Patent leather - Seth Boyden 1818

Trademarks & logos
TM - means that it has been applied for
R- means that it has been granted

Heinz beans packaging 
Everything about it is patented
- blue colour
- shape of border
- typeface
etc

BP & Shell 
Cannot use the same colours for the forecourt of a garage. They have patented the use of those particular colous for that job.

Registered Designs 
Iphone trademark of Apple Inc.
£60 to register a product...

Copyright
- Art, literature, music, animation, film, games
- Automatic
- Date & record your work
date stamp from the post office.
ISBN numbers.

Shepard Fairey vs Associated Press
Copyright infringement
HOPE > Obama photograph > Obama posters > Obama logo.
all used without copyright

Johnny Cupcakes vs The world
Urban outfitters > Benny frying pan
using for commercial gain > you must obtain a license

Fair use legislation.
Securing copyright
Add copyright symbol - Date - your name to your work...
then publish it on a blog etc.
> keep a log of your significant creations
give them numbers with which to identify them and write where they are.

How long they last...
Patents - maximum of 20 years
Trademarks & logos - Forever  but renew every 10 years
Design rights - up to 25 years but renew every 5
Copyright - 70 years after death

George Lucas
- gave up part of his salary at Fox Studios for a share in the box office revenue and merchandise sales.

J.M.Barrie
- Left the copyrights for Peter Pan with Great Ormond Street hospital earning them masses of revenue

Association of illustrators
- Will agent for you.
University of arts london
> website for stuff about it. Q&A
www.ipo.gov.uk
intellectual property office.