10.19.2011

Good is...? concept crit 1

Strengths
Skateboarding - good idea for branding/printing (onto boards etc)
Strong logo.

Areas for improvement
More focus for ideas
Statement and product need to be linked and communicated more securely to the audience. (at the moment, needs to be explained)
Whats your specific audience?

Safety wise
Should you be advertising extreme sports to young people.

Additional comments
Think of alternatives to the product that you can promote - made up events etc...
opens up possibilities for different promotional material.
Look at extreme sports magazines
Look at the strong man competitions, spartan race etc.
Research printing onto boards and wheels etc but just mock it up/ focus on do-able range of deliverables.

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