Top 10 research publiction.

Top 10 progress crit

Feedback group 1

Strengths
Who - Strongly associated with music lovers, naturally.
Topic is clearly evident
Good test videos, really enjoy the smoothness of the text & image of Jimmy.

Areas for Improvement
More relevant context > imagery - music?
Sound considerations.

Considerations 
How are you going to achieve the smoke effect?
How many artists are you going to show in the minute clip?



Feedback group 2
Strengths 
-Clear test pieces to give idea of how it will go.
-text & image combo made clear
-obvious broad target audience and channel
-test animation works well
-layered effect is effective.

Areas for Improvement
-Possible audio
-Intro isn't clear
>is text formed by the smoke
> is it feasible?
-Will the type be consistent?
- their personal logos or a neautral typeface for all.

Considerations 
- Sound - clips from live shows? or one song throughout
- gig posters research - imagery could be a basis for your animation (alongside photography stills)
- Content (stats) is this going to be shown through image? text, video or audio? or a combination
- How will you integrate a colour scheme or is colour defined solely by the photography stills with all other content white?
-add lighting which will shadow the layers
> under Ae layers.

Top 10 concept crit

Strengths
Research
Use of existing imagery

Areas for Improvement
Think About style > Old/New
Pace?
Movement? - think about camera movement/blur/effects etc.
Possibly simple line drawing over the stills.
Re-create the atmosphere with a still - texture/smoke/sound etc.

Considerations
Decide on either crisp or retro
-depth of field within the image
tracking?
Moving components of the image over the backdrop.

ACTION PLAN
Action - Define style of the animation. old? retro? new? or spanning all for the different guitarists?
Reason - So I have direction and a more defined idea that I can take forward.


Action - Source stills & vector imagery
Reason - provide assets for the animation.

Action - Sort out after effects > look into how I can animate the stills...
Reason - to see whether animating the images is possible/plausible and to see how effective it would be.

Action - Storyboard.
Reason - define seperate elements and the specifics of the animation.



Tasks...
Come up with a defined/specific statement for my motion graphic.
Target audience > time it would be shown/channel
Think on the idents - when will they be show? taken from titles or seperately animated?

Think about the DVD cover and the translation of type and image from motion graphics to print.
SOUND!

I found this a really useful crit session and I think I've gained some invaluable feedback on my chosen topic, direction and also knowledge of how it can be produced in after effects. Something that I may not have considered up to this point.

Top 10 concept boards

Enterprise Task 4 - Who else is out there? How good are they?

Catalogue

Due to staying in Leeds or in the North of England being very likely for my early creative career, working in a small creative practice on projects focusing on the music and culture sectors of industry, Catalogue are a very obvious competitor. Another small, fairly new practice focusing on very much the same sectors in industry.

Branding and stationary for Forex Trading company, Invictus capital. Really interesting take on a branding brief, especially for a client like invictus.

Programme for a conference at Leeds College of Art. Really like the mark for this event especially, really interesting use of the type. 

Strengths 
- Focus on client relationships and return business
- In house printing facilities.

Weaknesses
- Niche market with graphic style.

Opportunities
- Small practice, possibility for collaboration

Threats
- Printing facilities mean they don't always have to out source printing, can offer work for cheap!

Enterprise meeting 3.

After deliberation over the press ad after our second meeting, the third meeting brought on a whole new area for deliberation. We decided to get together and design a business card as a group, keeping the simplicity we achieved in the logo and press ad and applying it to a different format.

The problem here then became the orientation.

 We liked the landscape format as similar to the press ad it gave a nice feeling of space and is a general format for business cards.

However we also felt the portrait format had its cons, in that it somehow felt a little more professional and slightly more high class.

A nice photo of the design process in action.
Luke, although pretending to be on the phone for the picture, did actually enquire with Anand at Generation Press about the production of our business cards because of an opportunity for a little promotion at the Leeds Print Festival.
He came back to us with a quote of £175 for 250 business cards to our spec. possibly a little out of our student price ranges at the moment but something definitely worth thinking on.

Enterprise group Final press ad.

After finalising the logo type, in Neutra face with an 800pt tracking and also choosing the body copy as Gotham, we went ahead designing the press ad.
Although we had an idea of the visual we were looking for, a composition with plenty of space and hopefully a bit of impact, this process was one of much deliberation. Despite settling on layout very early, looking mainly at the logo type, and as little clutter as possible, it was the introduction of a line that became our problem.

 as is visible here we went for a very minimal layout, the line in question is the line below the logo type and in this case we chose a fairly heavy weight of line, probably around 8 pt.

 Above we went for a line weight about half the previous example. 4pt.

In the example above we removed the line altogether, but felt it gave a nice balance to the ad with it included.

Above is our final press ad, with the thinner of the two lines, and as little information as we could probably have got away with putting. We liked this because of the space it creates and impact of the logo...