Enterprise - Lecture 5 - '10 steps to a future you'

7 Habits of highly effective people
Lawrence Kohlburn

Karl Hopkins - local millionaire > investor in new creative business

1. PROACTIVITY
> natural aptitude of humans. 

stimulus > response - animals.
stimulus > choice > response - humans
Natural aptitude of humans in order to protect/make things easier.

should be looking to expand sphere of influence.
Meet people - talk - keep them interested. Be proactive.
will help to expand your sphere of influence.

> internal environments
- your skills
- your responses
- your lifestyle.

> micro environment (need to work on this)

- Network of friends & associates
- your competitors
- your suppliers.

> Macro environment

2. PROJECT
- Develop a vision of the future
- Create a principle - centered personal mission statement.
- Extend the mission into long term goals.

Tell people about your aims & there's more chance of you finding out how.
"life is what happens while you are busy making other plans"
John Lennon 


3. PROVIDE
- clear explanations to people - concise
- speak in their language
- inspire people with your creativity
offer more than is expected.

say what you can do for a client in order to help change their business

4. PRIORITISE
- put first things first
- keep a proper balance
- stick to your personal mission

think about what you want most and think about how best to apply your time in order to achieve this.

5. PRESENTS
- think - win/win
- seek outcomes and relationships that are mutually beneficial
- do a favour to gain a favour.
> make sure you are working with people that will be beneficial in the long run.
> build relationships & be clear of the benefits.


Carl Hopkins 
networking

Kohlberg's theory.
Pre-conventional
- I want
- Why should I?
- Nobody listens
- short term
like a child
dependent

Conventional 
- I would be happy to
- your needs
- I understand
- Medium term
Starting business
Independent

Post-conventional
- we can
- together
- mutual benefit
- long term
inter dependent

6. PAUSE
- stop to listen - give all your attention - give yourself to the moment.
- emphasise - walk in someones shoes
- Don't reiterate or interpret - just listen
- do you really know how they feel or are you just saying you do...

> seek first to understand ; then be understood
> learn from your differences 

7. PROVEN
consistency
integrity            } they deliver consistency . trust in a business
reliability

you know what you expect to get
chanel > coca-cola > Frank Garey

if service changes it will be the last time you use it.
you seek to achieve consistency.

Steinway & sons > Andrew Goldsworthy > Jimmy Chu

8. PARTNER
synergy multiplies your talents.
work with other experts outside your field to achieve greatness.

James Dyson > Antony Gormley > Michelangelo > Everest expeditions > Damien Hirst.
Greatness never happens without collaboration. 

Have the idea > and find the best specialist to execute the idea.
Hollywood model - 600-800 credits for Avatar
All freelance that come together for one project.

9. PIT STOP
- sharpen up - bolt on, get new stuff
- rest -renew - re-vitalise
- explore - challenge - excite.

Take time out to think, question, improve, challenge what you're doing.

Always look to improve.
- when looking for jobs - always look for how it will better you and be beneficial, training wise.

10. PROPEL
- extinguish your fears
- exude confidence
- instill faith

never use the words 'just' or 'only' when trying to describe yourself
just say what you are and be proud of what you're achieving

Enterprise meeting 1.

Group:

Charlotte Bourke

Strengths: Concept driven; Research; Deligation; Organisation; Motivation; Perfectionist.

Weaknesses: Software skills; Confidence; Pushiness; Indecisive.

Luke O'Brien

Strengths: Motivated; Software Skills; Ideas Driven; Project Management; Organised; Presentation; Decisive.

Weaknesses: Spleling; Financial Management; Finishing (craft quality)

Max Gregory

Strengths: SPAG/proofing (spelling & grammar), Craft and finish,

Weaknesses: confidence, presentation, life; Indecision.

Joe Warburton

Strengths: Software skills; attention to detail; maths; Organisation; Innovative.

Weaknesses: Confidence; presentation; drawing; Indecisive.

We decided to outline what our strengths and weaknesses were as a team and found that our strengths counter different peoples weaknesses.  Thus, we will work well as a team.

Some books Charlotte got out that might help us starting out:

OUGD201 self evaluation

1.  What skills have you developed through this module and how effectively do you think you have applied them?

Throughout this module I think I’ve developed in my ability to use colour within my design work, applying everything we’ve learnt about production for print fairly effectively in order to achieve some interesting results. I think I have also benefited from the type sessions, the skills from which I have been able to apply to any typographic layouts throughout this module. I think this will prove invaluable as I progress further into the course. Finally, the main thing I can take away from this module is a much greater appreciation for commercial print, both in the preparation of the design for print and in the processes themselves. Another skill I feel will prove invaluable moving forward.

2.  What approaches to/methods of print production have you developed and how have they informed your design development process?

I think throughout this module I have had much more of an appreciation for the print production processes that I want to apply to my outcomes. Despite a lot of them not being available in college I was able to propose what I wanted and think about visuals before actually printing.Working with ideas on screen allowed me to be more creative when thinking about the resulting outcomes.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I think the main strength I can identify in my work for this module is visual consistency, and in branding this is very useful. I have been pleased with the majority of the artwork I’ve created and in how it has come together to make a whole body of products for the main brief. I think I can capitalise on this for any brief as it is usually important to have consistent visuals for a single body of design. 

4. What weaknesses can you identify in your work and how will you address these in the future? 

I think the main weakness I can identify through this module is hand rendered work and my ability to work at a consistent pace throughout. I find that my motivation is unevenly spread throughout the module and seems to come into play towards the end of the module when the pressure is on. If I were working at a more consistent rate, giving myself daily goals to work towards I think I’d more likely get a more rounded body of work. 

5. Identify 5 things that you will do differently next time and what you expect to gain from doing these.

-       Try to stay motivated throughout the brief by setting myself regular goals and things to achieve in a restricted time. This will make me get on with the work earlier as I find that when I write to do lists I have more motivation.

-       Try to be decisive in the early stages to save myself from falling behind whilst deciding on concept.

-       Try to blog as soon as I do things in order to prevent work from piling up towards the end of the module when I could and should be getting on with more important elements of a brief.

-       Plan ahead in order to allow myself time to produce what I want to, for example preparing my screen earlier in screen print so that if anything should go wrong with it, it isn’t the day before the module hand in…

-       Use research more effectively in order to gain more extensive knowledge of printing processes and also processes available around college. This will allow me to plan my time better in order to fit in the processes I want, think before the production in order to book inductions/get drop-in when using college resources. 

   

6. How would you grade yourself on the following areas ?

Attendance     5

Punctuality    5

motivation     3

commitment   4

quantity of work produced     3

quality of work produced     3

contribution to the group     4

Jane enterprise discussion notes.

17th, 24th, 31st January time available for disucussion with Jane.

2. Where are they? where will they find me? 
PEST analysis 
Economic climate? Social standing?
Technology?

3. What do they want to hear?
Visual/Written?
Tone of voice?
> How will you communicate?
> Direct mail
> Letter
> CV
> Turn up in the studio. Keen

4. Who else is out there? how good are they? 
SWOT analysis
- Careful what you're saying about weaknesses of others.
- Think about personal reasons that could be weaknesses.
- Possibly don't note weaknesses.

Who are you competing against? 
Have to be better! 
Try to do the tasks as they are released!

4 more lectures after Christmas
28th February - Enterprise presentations - collaborative
REHEARSE!
Think about peoples strengths within your group
Could be any business idea, doesn't have to be design based.
Remember you're in competition...

Research business plans
In bank > business plan proforma > also info on business accounts.

Do the lecture quizzes! will help to refresh ideas introduced.

> pros of setting up a business
-income streams - anything bringing in money
> where to find funding 
-legal status/organisations etc
-limited company
-putting money away, third of each cheque
-good accountant
-claiming what you can back on jobs, travel etc
> Don't get ripped off.
-copyright - legal property
-patents - licensing
> Contracts 
-tax returns