Product Range Distribution Progress crit

With only a week remaining until the final crit for this brief, we had a crit with the same groups as last weeks to look at the progress we'd made since then. To focus the feedback we were receiving, we first wrote 3 questions that allowed peers to address any issues you had without you having to be there.

Do either of the names I suggested work? if so which one is best/most effective and should they be accompanied by an explanatory paragraph in order to communicate more effectively? 

Is an aesthetic based around helvetica the right choice or should I focus on a range of/variation in typeface? 

Is Focusing on 10 typefaces the right way to go for the exhibition or should the contributing artists remain the focus? 



Peer Feedback1

Problem Analysis


Design Development
Makes sense to use helvetica, but it might be nice to vary typefaces, use helvetica as the main typeface (logo) and others on posters to give a broader range etc.

Audience/Context 
People would be more attracted to the exhibtion by the typefaces, they wouldn't necessarily know of the designers.

Product & Proposal
Immovable type fits the event better - suggestive - whereas...the other one, if I saw that I would be like, WHAAAAAT IS THIS. I do like the name though. The other promotes interest as it is unique

Peer Feedback2

Problem analysis
Strengths
- Thought about designers to be used in the exhibition.
Areas for improvement 
-How would you get people interested in type?

Design Development 
Strengths 
- Helvetica logo works as it is internationally recognised.
Areas for improvement 
- Colour scheme/typefaces/stock etc.
(if you're not just using helvetica)
- Look at a sub typeface for the body copy, to compliment helvetica

Audience/context 
Strengths 
- potential for a narrowed audience
 Areas for improvement 
- Who is targeted and how will you appeal to them
- Where is your design going to be placed? any mailouts? online presence ?

Product & Proposal 
Strengths 
- Research gives us an idea where it's going
Areas for improvement
- Needs more clarity
- Would you create all these things? entrance display?