Product Range Distribution brief.

Brief 

To create and provide a visual identity for a typographic exhibition, sponsored by the typographic circle, about the history of a number of classic typefaces that have remained prominent throughout their history.

Background / Considerations

The Typographic Circle was formed in 1976 to bring together anyone with an interest in type and typography. They are a not-for-profit organisation run entirely by volunteers who stage a variety of type and typography related events including a series of diverse monthly lectures by well-known industry speakers, and the annual New York Type Directors Club exhibition.

Mandatory requirements

The event should bring together a number of the Typographic Circles speakers and provide a basis for both people with a passion for type and those entirely new to it.
Ensure that the material created will appeal to anyone with an interest in the creative industries.
Consider the use of type as a main element to the exhibitions branding and think about how it can be applied to all elements of the events identity.
Look at how types history can be conveyed using the identity and how it can be made to appeal to anyone who sees it. 

Deliverables

Full identity and exhibition collateral including:
- Logotype
- Promotional posters
- Flyers
- Tickets
- Exhibition signage
- Exhibition catalogue
- Special Edition talk prints & exhibition material. 
- Postcards

Development of a website.