-Rationale more defined and clearer
-Product/range/distribution boards will give you indication of where you are at the moment and how to expand on the range
-Lots of development but needs direction > develop a range
- Amazing visual heirarchy
- BLOG!
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-Overall v.nice visuals
-However, heirarchy on A2/SW/HK needs work
-Love the tickets & flyers
maybe keep the posters consistent to that look.
From previous crit group.
Peer Feedback1
Product, Range, Proposal
Strengths
Excellent range of typographic posters
Areas for Improvement
Are you designing for the exhibition space? Are you doing more than posters?
Design Development
Strengths
The Typografia identity is incredibly strong, unique and recognisable
Areas for Improvement
Will there be any web aspects of it.
Visual Quality
Strengths
Strong colours, consistent throughout
The Swiss style is a classic style with a modern twist, something that your target audience will appreciate
Peer Feedback2
Product, Range Proposal
Strengths
Posters are really informative & clear.
Areas for Improvement
Maybe produce a publication to hand out at the event-Web assets
- Digital posters/ads on tube - Kinetic type?
Design Development
Strengths
The new logo works really well - kept it interesting yet more understandable
- general design & layout of all posters work really well
Visual Quality
Strengths
Good colour scheme
- Tickets are consistent with branding
- Like the pale blue/purple/indigo/lilac colour as well - use it!
Areas for Improvement
- try inverting the colours on the green posters
stick with red & green for colour scheme - very nice!
- keep to one colour plus stock
Overall a pretty interesting and useful crit but it has uncovered just how much work I have left to do. Althought I have done masses of visual experiments with the logo, colour ways and information on posters, flyers and tickets, as of yet there is no coherent body of work.
I also need to branch out further in order to give a more rounded range of promotion and collateral for an exhibtion. Finally is the issue of printing, whether I propose the majority or work toward sourcing print from outside of college because of the incredibly busy print room, and the use of printing techniques on my work that will not be possible downstairs. Most notably - digital white ink.
Screenprinting may be an option but with the tight deadline I think it may be a very rushed and, because of the range of goods, extremely expensive process. This will need to be a decision I make pretty sharpish if I decide screenprinting is the way I want to go with it. But the white on coloured stock printing I feel is intrinsic to the identity I have created and would fail without.
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