Issues raised
Letter spacing is often too small, meaning some letters may become illegible.
Look at creating a lowercase version of the font in the remaining time.
Action to be taken
Look into revising the letter spacing in some instances in order to make the letters more legible.
Also attempt a lower case alphabet to see how it will work visually and also whether it will still hold the same contextual meanings.
10.26.2010
Creating a typeface final...
10.18.2010
creating a typeface... Self evaluation.
Partner: Sam Edwards.
Which personality traits did you choose to respond to and apply to your typeface?
the five personality traits that I chose initially were... Southern, confident, social, smoker & laid back. I worked around trying to fit them all to my typeface through development stages however I found that by trying to fit so many into one face, the message often became very confused. So the three that I chose to focus on and implement within the development of my final face were confident, laid back and social.
What are the reasons behind the design decisions you have made for the typeface?
First of all I looked at creating a hybrid face from two classic fonts, one sans serif and one serif, helvetica and baskerville respectively. Using the bold variation of both to get across that Sam is confident by creating a bold face. I then looked at how I could portray social within a typeface, and I wondered whether this could be done using the layout rather than the actual face. So I joined all the letters and also instead of using outline. I applied a diagonal line pattern which I think looks more at how all the letterforms could be joined. Finally I looked at laid back, and chose to portray this very literally by creating an italic face the wrong way. So by italicising the letters the wrong way it was in theory laid back.
In what ways are the results effective?
I think that results are effective in that they portray the characteristics I was trying to quite simply. Whether it is a face that is totally relevant to my partner I don't know, but I am very pleased with the outcome and think that I made decisions to alter the face effectively.
Which personality traits did you choose to respond to and apply to your typeface?
the five personality traits that I chose initially were... Southern, confident, social, smoker & laid back. I worked around trying to fit them all to my typeface through development stages however I found that by trying to fit so many into one face, the message often became very confused. So the three that I chose to focus on and implement within the development of my final face were confident, laid back and social.
What are the reasons behind the design decisions you have made for the typeface?
First of all I looked at creating a hybrid face from two classic fonts, one sans serif and one serif, helvetica and baskerville respectively. Using the bold variation of both to get across that Sam is confident by creating a bold face. I then looked at how I could portray social within a typeface, and I wondered whether this could be done using the layout rather than the actual face. So I joined all the letters and also instead of using outline. I applied a diagonal line pattern which I think looks more at how all the letterforms could be joined. Finally I looked at laid back, and chose to portray this very literally by creating an italic face the wrong way. So by italicising the letters the wrong way it was in theory laid back.
In what ways are the results effective?
I think that results are effective in that they portray the characteristics I was trying to quite simply. Whether it is a face that is totally relevant to my partner I don't know, but I am very pleased with the outcome and think that I made decisions to alter the face effectively.
10.11.2010
Creating a typeface... alphabet soup (Progress Crit)
Issues Raised
Current experiments with type lacked links to my partners characteristics
Action to be taken
Look back at the definitions from original questionnaire and try to experiment in ways thats will better portray the characteristics of my partner within the typeface.
Current experiments with type lacked links to my partners characteristics
Action to be taken
Look back at the definitions from original questionnaire and try to experiment in ways thats will better portray the characteristics of my partner within the typeface.
Rational - Alphabet soup... Creating a typeface.
What is the problem you intend to solve?
Designing a typeface that communicates my given partners characteristics
Who is the audience?
Sam Edwards/ assigned partner
What do they need to know?
They need to know and recognise when shown why the typeface is relevant to them.
Why do they need to know?
Because it is a brief created around using a persons characteristics to aid the development of a typeface. In order to answer the brief.
How will they understand the outcome?
It will hopefully be a clear and precise typeface that illustrates them in a letterform...
What research is required?
Primary- First hand information given to me by Sam via a questionnaire.
Secondary- Research into type, such as different possible base fonts and the various principles of type.
Designing a typeface that communicates my given partners characteristics
Who is the audience?
Sam Edwards/ assigned partner
What do they need to know?
They need to know and recognise when shown why the typeface is relevant to them.
Why do they need to know?
Because it is a brief created around using a persons characteristics to aid the development of a typeface. In order to answer the brief.
How will they understand the outcome?
It will hopefully be a clear and precise typeface that illustrates them in a letterform...
What research is required?
Primary- First hand information given to me by Sam via a questionnaire.
Secondary- Research into type, such as different possible base fonts and the various principles of type.
Alphabet soup...10 letterforms.
Self evaluation - alphabet soup... 10 letterforms.
What is being communicated & how?
The starting point for my ten letterforms was the word divide, and I wanted to take the simplest route possible as I have often found myself pondering over concept a week into a brief (a week brief not being a good one to do this on) and the simplest ideas often being the best option. Having the idea of breaking the letterforms up in as literal a sense as possible from the onset gave me much more time to work on my visuals. The face I developed from Myriad Pro, using a grid to divide the characters in illustrator and then breaking them up sequentially. I then added an offset stroke inspired by the selection tool in illustrator and giving another dimension in which the letterform could be broken up.
How well does this answer the brief? & why?
I think because of the simplicity of the concept it answered the brief fairly comprehensively, with the visuals deriving directly from the definition of divide itself.
How well has the idea been visually explored?
I think it was fairly thoroughly explored with a good range of initial starting points and experimentation. However I think I could have done more varied and thorough research to inform my outcomes despite that which I collected being very helpful.
What are the strengths of the resolution?
The main strength of the resolution I think is the consistency of visuals and the strength of the translation from initial ideas and work within my sketchbook to finished outcomes. Overall I am pleased with how the letterforms work as a series which I think could prove quite useful moving on in the module.
How could it be improved?
One way it could have been improved overall would have been to rely less on the computer and taken a more hand rendered approach to the outcomes. This in conjunction with the computer software may have led to more interesting outcomes.
The starting point for my ten letterforms was the word divide, and I wanted to take the simplest route possible as I have often found myself pondering over concept a week into a brief (a week brief not being a good one to do this on) and the simplest ideas often being the best option. Having the idea of breaking the letterforms up in as literal a sense as possible from the onset gave me much more time to work on my visuals. The face I developed from Myriad Pro, using a grid to divide the characters in illustrator and then breaking them up sequentially. I then added an offset stroke inspired by the selection tool in illustrator and giving another dimension in which the letterform could be broken up.
How well does this answer the brief? & why?
I think because of the simplicity of the concept it answered the brief fairly comprehensively, with the visuals deriving directly from the definition of divide itself.
How well has the idea been visually explored?
I think it was fairly thoroughly explored with a good range of initial starting points and experimentation. However I think I could have done more varied and thorough research to inform my outcomes despite that which I collected being very helpful.
What are the strengths of the resolution?
The main strength of the resolution I think is the consistency of visuals and the strength of the translation from initial ideas and work within my sketchbook to finished outcomes. Overall I am pleased with how the letterforms work as a series which I think could prove quite useful moving on in the module.
How could it be improved?
One way it could have been improved overall would have been to rely less on the computer and taken a more hand rendered approach to the outcomes. This in conjunction with the computer software may have led to more interesting outcomes.
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