10.11.2010

Rational - Alphabet soup... Creating a typeface.

What is the problem you intend to solve? 
Designing a typeface that communicates my given partners characteristics

Who is the audience?
Sam Edwards/ assigned partner

What do they need to know? 
They need to know and recognise when shown why the typeface is relevant to them.

Why do they need to know? 
Because it is a brief created around using a persons characteristics to aid the development of a typeface. In order to answer the brief.

How will they understand the outcome?
It will hopefully be a clear and precise typeface that illustrates them in a letterform...

What research is required? 
Primary- First hand information given to me by Sam via a questionnaire.
Secondary- Research into type, such as different possible base fonts and the various principles of type.

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