Enterprise meeting 2

Following the workshop in which we were given the task of creating a press ad for 'Craft' to go in creative review we got together a a group for a second time. This was to decide on the format and specifictions of our ad in order to work out how much it would cost as a group to actually do this.

In order to do this we took a trip to the library to use one of the meeting rooms and also get hold of a copy of Creative review to decide how we wanted the ad.

This is a picture of us graftin'.
During this highly professional meeting we decided that we didn't want too big an ad, with only being a small practice starting out, we didn't want to be spending too much money.
So we chose to look in the directory and creative services sections towards the back that allow you to purchase space in units of 15mm by 35mm

In order to get started we thought about how we wanted to come across, and decided on an ad that was almost square, without a background colour so as not to have a border. This would mean that the ad would hopefully have more impact due to its simplicity and the amount of white space.

We then worked out the costing. 

Costing:  Ad space: £400, (8 units at £50 each.)
              Gotham type: £130

              Neutraface display: £150

              Site URL: £11.49

The total cost, including downloading the type for commercial use is:  £691.49

Enterprise - Craft Branding - Mark .

After the enterprise workshop, we all decided to go away and design a few ideas for a logo for 'Craft'. The page above are the designs that I came up with... because of the name and the statements identified in the workshop, we focused on simplicity, clarity and detail for the designs.

After coming together again we found that everyone had gone with a similar aesthetic, mainly type based experimentation, focusing on simple combinations of type and line. We had also looked at including the asterisk that we used in our initial drawing in the workshop but thought this may not be necessary overall.
We eventually decided on a very simple idea focusing mainly on type treatment.

 Above is a screen grab of my original design however as a group we decided it was the type that made it good, so we removed all the unnecessary items and also changed the font to a very similar font that was easier to aquire.

Above is the end result.

Enterprise Workshop.

After a short discussion we were given half an hour with the task
Come up with a Company Name 
and What we'll offer.
A list of 10 Key skills//services//things that we will offer. 
Slogan//tagline//statement that sums us up.

So we got together as a group, and began as logically as possible by writing down words that related to the way we want to run our practice and also words we thought just sounded 'nice'.

After roughly jotting down our ideas, we went with the name craft, as we felt as a name, and as a word, it had the most potential in terms of a business.
We also looked in detail at the list of 10 services that we'd offer and tried to create some kind of unique element to our practice.
We thought as a group we have a wide range of skills, all bringing something to the table, so we tried to get all of this into our 10 statements.

After producing a page of mind magic, we then went ahead neatening it up for presentation and making our statements more succinct and specific. We decided we wanted to be a fairly small practice with a focus on branding, working mainly with other small independent businesses. Focusing on all the best bits of us as a group, passion for detail, quality finish, craftsmanship, different creative approaches and very importantly the idea of building lasting relationships with a friendly and professional work ethic. Very pleased with this!

At the end of the session we were given the task of creating our company's press ad that would go into creative review. 

Enterprise - Lecture 7 - Don't get ripped off!

Soul right to produce copies of your work.
No one else is allowed to copy in any way

- Property of your intellect

This is the copyright logo. 
Students are legal thieves - as long as part of an educational organisation you are allowed to use copies of things.
IP- Intellectual property.
> refers to creations of your mind

- Patents
- Trademarks
- Copyright
- Registered designs

Patents
1714 - Henry Mill took out the first copyright for a typewriter
QWERTY keys (number 385)

Ring pull
Tremolo - C.L.Fender 1954
Patent leather - Seth Boyden 1818

Trademarks & logos
TM - means that it has been applied for
R- means that it has been granted

Heinz beans packaging 
Everything about it is patented
- blue colour
- shape of border
- typeface
etc

BP & Shell 
Cannot use the same colours for the forecourt of a garage. They have patented the use of those particular colous for that job.

Registered Designs 
Iphone trademark of Apple Inc.
£60 to register a product...

Copyright
- Art, literature, music, animation, film, games
- Automatic
- Date & record your work
date stamp from the post office.
ISBN numbers.

Shepard Fairey vs Associated Press
Copyright infringement
HOPE > Obama photograph > Obama posters > Obama logo.
all used without copyright

Johnny Cupcakes vs The world
Urban outfitters > Benny frying pan
using for commercial gain > you must obtain a license

Fair use legislation.
Securing copyright
Add copyright symbol - Date - your name to your work...
then publish it on a blog etc.
> keep a log of your significant creations
give them numbers with which to identify them and write where they are.

How long they last...
Patents - maximum of 20 years
Trademarks & logos - Forever  but renew every 10 years
Design rights - up to 25 years but renew every 5
Copyright - 70 years after death

George Lucas
- gave up part of his salary at Fox Studios for a share in the box office revenue and merchandise sales.

J.M.Barrie
- Left the copyrights for Peter Pan with Great Ormond Street hospital earning them masses of revenue

Association of illustrators
- Will agent for you.
University of arts london
> website for stuff about it. Q&A
www.ipo.gov.uk
intellectual property office.

Enterprise - lecture 6 - Don't just get a job.

Johnny Cupcakes..!
Why start a business?
Have to be passionate - if you're not you won't put everything into it.

Collaborate - Disney, Warner Bros.  
Go big. aim for the top first.
4ps
Product > T-shirts
Pricing > Regular & limited editions
Promotion > US Tour
Place > Fantasy Bakery

Copyright
Marketing
Brand > Longevity > scarcity.

- Do what you love
- Start your business as a student or while you're employed
- Don't do it alone
- Write a business plan
- Do the research
- Get professional help
- Get legal and tax issues right first.

> Come up with a good business idea first 
-Why you're starting a business
- Company structure
- Skills
- Funding
- Competition
- Marketplace
- Business plan
- Staff
- Professional advice
- Biggest cause of failure? find out what it is

Find out 
- what you're going to do
- what is the value proposition
- what resources you will need
- how much will it cost to start
- how will you pay for it
- who are your target customers

But why do we need one?
> to focus your efforts
> get some clear objectives
> enable you to track your growth
> to raise finance
> attract collaborations

www.freelanceuk.com

Where to find a business plan...
> a high street bank
> the arts council (social enterprise)

www.businessballs.com
} writing a business plan
www.businesslink.gov.uk

Finding Funding.
- By helping others to get grants
- Crowd funding
- we did this - funding website
- co-operative

Meredith Belbin 
Team management author

Action
Completer
finisher

Implementer

Sharper

Social
Co-ordinator

Resource
investigator

Teamworker

Thinking
Monitor
Evaluation

Plant

Specialist

Power culture   |     Role culture
Task culture      |    Person culture


Power > family restaurant
               Mafia family
               buddy (cake boss)
Role > Large organisations
           LCA > principal
                    > Departments
                    > Support structure
Task/Matrix >  Group coming together
                           Temporary
                           Hollywood. Film 
                           Freelancers all coming together
                           One project
                           No heirarchy
Person >  Key people
                 supporting people        } dental practice.

What you need to get the job done?
Income Streams
- private commissions
- free lance design work
- workshops                                           }     slow build > long burn
  part-time teaching
- Royalties from book sales
- Professional seminars.

Status is determined by
> what you do with the profits
Legal status
- Sole trader
- Partnership
- Limited Company
- Limited liability partnership

Choosing the wrong legal status can be detrimental
> loss of trust
> Lack of investment

Business link.
Taxation
Tax allowance > £7,475
Above £35,000 > 20% tax

NICs (National Insurance Contributions)

Sole trader 
Partnership - shared profits. not necessarily equal

Limited company 
- Directors & shareholders. liability for debts is limited to their % of ownership
- You are an employee of the company
-AGMs to receive and approve accounts
- Annual return to company's house
- Need to be at least 2 employees.

> NIC payments
> Corporation tax payments
> VAT payments

Corporation tax 21% of profits > get a good accountant
Value added tax
- 20% on all goods and services
- 5% on some things.
VAT exempt
£7000 VAT threshold

Can claim back on everything you buy
not so great for creative businesses.

Enterprise Task 3 - How will I promote myself?

The first point of call in terms of marketing and self promotion will be a self identity as this is what will give any potential clients or collaborators an idea of me and my aesthetic style. I believe that a really strong personal identity is invaluable, as it's usually the first thing that anyone will see of yours and will use to make a judgement about whether or not they want to work with you. This will focus, I think, upon the business card. Just as I mentioned before it's the first thing that anyone will see of your work and can have a huge impact on how they see you. They are also really useful, being able to carry them with you where ever allows you to take advantage of any opportunity that may arise, and leave people with something that they'll hopefully remember you by.

This means that in attending any exhibitions, trade fairs, print fairs, or festivals which I also intend to do as part of my personal promotion. I will be able to take advantage of any situations that come up by giving out business cards.

The next part to my self promotion would revolve around building and constantly keeping up an online presence. Firstly, an online portfolio which would be given as a point of contact on my business cards so that anyone who receives one would have access to more of my work. Online is such a predominant vehicle for promotion due to the speed and ease at which it can be accessed. The fact that it is an intrinsic part of most peoples lives, and is used throughout industry only improves the chance of it having an impact. Especially in the areas in which I'm interested in working, design for music, culture and the arts etc. The other elements to this online presence would include the upkeep of blogs, outlining where my interests lie in the design world and also social media such as twitter, which allows you to follow studios to keep up to date with what they're up to. Most studios now have twitter accounts as it also helps with the contact of clients.

I think building relationships with clients will also be an important part of my practice, as promotion through word of mouth and testimonials that can be put onto my website will be massively influential in terms of whether a client chooses to work with you or another designer. These give people a sense of trust and help them gauge whether you'll be a worthwhile investment.

  

Final Good is...

Open publication - Free publishing - More editorial
 Logo development for Impossible Skateboards.

Open publication - Free publishing - More graphic design
The finished product manual.

Open publication - Free publishing - More graphic design
Presentation boards for submission.

A few photos of my final produced products. I am pleased with the outcomes of this brief although I know with slightly more efficient time management I could have pushed it further. I am most dissapointed about not being able to screen print some mock up boards, especially after paying for and preparing a screen only to find it wasn't correctly exposed. I think having some mock ups of actual product could have really rounded off the brief.