Enterprise Workshop.

After a short discussion we were given half an hour with the task
Come up with a Company Name 
and What we'll offer.
A list of 10 Key skills//services//things that we will offer. 
Slogan//tagline//statement that sums us up.

So we got together as a group, and began as logically as possible by writing down words that related to the way we want to run our practice and also words we thought just sounded 'nice'.

After roughly jotting down our ideas, we went with the name craft, as we felt as a name, and as a word, it had the most potential in terms of a business.
We also looked in detail at the list of 10 services that we'd offer and tried to create some kind of unique element to our practice.
We thought as a group we have a wide range of skills, all bringing something to the table, so we tried to get all of this into our 10 statements.

After producing a page of mind magic, we then went ahead neatening it up for presentation and making our statements more succinct and specific. We decided we wanted to be a fairly small practice with a focus on branding, working mainly with other small independent businesses. Focusing on all the best bits of us as a group, passion for detail, quality finish, craftsmanship, different creative approaches and very importantly the idea of building lasting relationships with a friendly and professional work ethic. Very pleased with this!

At the end of the session we were given the task of creating our company's press ad that would go into creative review.