After the enterprise workshop, we all decided to go away and design a few ideas for a logo for 'Craft'. The page above are the designs that I came up with... because of the name and the statements identified in the workshop, we focused on simplicity, clarity and detail for the designs.
After coming together again we found that everyone had gone with a similar aesthetic, mainly type based experimentation, focusing on simple combinations of type and line. We had also looked at including the asterisk that we used in our initial drawing in the workshop but thought this may not be necessary overall.
We eventually decided on a very simple idea focusing mainly on type treatment.
Above is a screen grab of my original design however as a group we decided it was the type that made it good, so we removed all the unnecessary items and also changed the font to a very similar font that was easier to aquire.
Above is the end result.
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