What statement / fact / question is being communicated to you?
About the lack of safe water.
Is this being communicated in a clear and focused way? [ Yes ]
But the text takes too much time to understand and read personally.
Have the posters been kept simple and to the point?, also is this a Fact, Question or statement? [ Yes ]
The posters are simple and keep to the point of the quote.
Has the restrictions of the two colours plus stock been met? [ Yes ]
Are the two colours plus stock appropriate for the solution? [ Yes ]
Why are the two colours plus stock appropriate/inappropriate?
I really like the colours used and instantly knew it ws water related which is good.
Do the posters work as a set or series? [ Yes ]
Why do they work / dont work as a part of a set series and could this be developed further?
They work well as a series. All keep the same colour and all stand out just as much so one doesn't over power the rest.
Is it clearly evident which poster is TYPE, IMAGE and TYPE & IMAGE?
Yes it's clear although the water droplets are becoming borderline image.
Are the posters "memorable, immediate high impact and clear"?
I feel the images are attractive and clear. But need to be more high impact as the seriousness of the issue isn't clear. I think it needs harsher images to relate to the quote.
Do you feel the brief fulfilled to its full potential ? [ Unsure ]
There is too much water in the posters sending the message that it's plentiful opposed to in lack of.
I do like the posters a lot and think they are attractive to look at, just the message needs to be clearer.
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