17th, 24th, 31st January time available for disucussion with Jane.
2. Where are they? where will they find me?
PEST analysis
Economic climate? Social standing?
Technology?
3. What do they want to hear?
Visual/Written?
Tone of voice?
> How will you communicate?
> Direct mail
> Letter
> CV
> Turn up in the studio. Keen
4. Who else is out there? how good are they?
SWOT analysis
- Careful what you're saying about weaknesses of others.
- Think about personal reasons that could be weaknesses.
- Possibly don't note weaknesses.
Who are you competing against?
Have to be better!
Try to do the tasks as they are released!
4 more lectures after Christmas
28th February - Enterprise presentations - collaborative
REHEARSE!
Think about peoples strengths within your group
Could be any business idea, doesn't have to be design based.
Remember you're in competition...
Research business plans
In bank > business plan proforma > also info on business accounts.
Do the lecture quizzes! will help to refresh ideas introduced.
> pros of setting up a business
-income streams - anything bringing in money
> where to find funding
-legal status/organisations etc
-limited company
-putting money away, third of each cheque
-good accountant
-claiming what you can back on jobs, travel etc
> Don't get ripped off.
-copyright - legal property
-patents - licensing
> Contracts
-tax returns
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