Pete Rossi

Pete Rossi
Visual identities

Graphic designer, visual artist and maker of things, Pete Rossi. His passions lie within Crafting intelligent — ideas based solutions, Typography, Identity, Branding, Editorial & Book design, Art and cultural issues. He is a firm believer in pushing boundaries within every creative avenue he seeks.

YCN - Fedrigoni Final Crit

Question we wanted answering. 
1. Should we use the dark grey bookrum for all our packaging? the brief says that exterior packaging should be black however we feel, for visual consistency, and just looking better, that we prefer the grey.

2. Would a spiral bind ruin the sample book?


3. Should anything accompany the coasters? Information or logo?

4. Do you think this would be an effective way of communicating to designers?

5. Does it give you the right information and would the spreads in the book benefit from photographs or imagery? 


Eddie & Mitch

Strengths
-Strongest outcome of the brief is the book, because as a product it would contain Fedrigoni paper in a more modern and contemporary way effectively reaching the target audience.

Areas For Improvement
-Screen print Fedrigoni on the book cover
-Promotional material for the book - how are you going to promote it towards your audience?
Packaging
- Grey scale doesn't really follow the colour scheme.
- Needs more to recognise the brand from.
- More innovative, unique packaging other than a box to follow the style the book has been produced.

Considerations/questions 
- Grey works well , kind of blends in from the blues, also black would drown out the colours, the grey more subtle.
- Don't spiral bind, would lose all quality. Make it look cheap - like a sketchbook. Perfect bind it or re-print the book considering a gap for an Asian bind.
- Set up a screen to screen print the brand onto the book cover and print onto the coasters aswell. Maybe incorporate the ladder thing (logo) into the coasters like on the book covers. Back page job again.
- The way the book is designed is by designers for designers so the overall product itself communicates perfectly.
- Info is fine, having the actual stock to touch and feel is way better than including photographs. 

Chris, Liam & Sam

Strengths 
- Visually appealing - uses all senses - Touch etc.

Areas for improvement 
- Don't do yellow coaster

Considerations. 
- Grey is shade of black - but looks better.
- Spiral bind? NO! would ruin the appearance - perhaps get a spine and stitch it. If you went for a spiral bind you may need big page sides.
- Perhaps some small white type ... info on paper ...etc
Make stand out, but not essential
- So will appeal to designers - appeals to all the senses. 
- would not benefit from imagery ... high enough quality not to need it, your selling paper.

A really useful crit with some feedback that has tackled some issues we may not have picked up on. Has also helped to answer some questions from different perspectives other than our own as we may have been inclined to use black packaging to fit with the brief but we much prefer the grey and know that others also do.

My YCN boards.

YCN Submission boards

Fedrigoni Product shots.

Fedrigoni Sample book - YCN

Fedrigoni Progress crit

In the session we were critted by peers on the concepts we'd developed over the last week on the brief. We were asked to write 3 questions that our peers would base their feedback upon.

These questions were : 
- Is a mail out the most effective way to communicate with the target audience?
- Would receiving something like what we've suggested inspire you? or would you just throw it away?
- Would a mass advertising scheme help in the promotion of this product to designers?  


Sadie & Baljeet. 

PROBLEM ANALYSIS
- Have really understood the underlying problem > considered the underlying problem within the brief aswell as the problems in the actual brand


CONCEPTUAL DEVELOPMENT
-Initial ideas have been thought out, and answer the underlying problem.

DESIGN PROPOSAL 
- Well considered solutions that push the given brief.

Additional comments 
- Look at how you can encourage people to work with colour to make the range more desirable. 


Marty & Steph 

PROBLEM ANALYSIS
- Identification of problem, swatch book unclear, as is new promotional material.


CONCEPTUAL DEVELOPMENT
- Paper engineering - a promotion of paper craft  - interesting sample book.

DESIGN PROPOSAL 
- Aware of Fedrigonis gaps and ways they could possibly approach them
- Gradated.

Additional comments 
- Make the swatch book interactive?  Foldable, flick book, construct.
- Think of ways to expand on Fedrigonis limited colour palette in approach to packaging.
- Economic pack?
Luxury?
Professional?
Papers suitable for what purposes?
- Why aren't designers finding a need for coloured paper?